Improving the Post-Purchase Experience — What is the Post-Purchase Experience The most basic definition of the post-purchase experience is that it is about how you treat a customer after they have purchased a product. After a sale the work of an e-commerce company is not finished even though the customer has been converted into a…

6 Valentine’s Day Marketing Strategies — Valentine’s Day spending is love-themed and is generally targeted around couples who purchase chocolates/sweets, jewellery and cards (and in previous years evenings out) but this is not the extent to the spending that will take place. Singles also buy themselves something special, pet owners indulge their pets and children buy…

Understanding the Trend for Sustainable Packaging in E-commerce — Eco-friendly packaging solutions is one of the biggest global trends; more and more consumers are aware of problematic plastics, climate change, and other eco threats that are consciously changing the way in which they buy products. The awareness around waste and plastic waste, in particular, is growing with environmental documentaries…

Tip #1: Avoid having them — The holiday return season generally starts as early as 2 January and with Amazon’s new return policy last until the end of the month. Amazon’s policy is that for the 2020 holiday season items shipped between October 1st and December 31st can be returned until 31 January 2021. These returns…

Delivery Expectations: How fast is fast enough? — Increasing Demand for Next Day Delivery When online shopping first became popular it was the norm to wait for 7 to 10 working days for the items to be delivered. However, as competition increased and faster more efficient delivery options became available customers expected more delivery options with quicker delivery times. Customer delivery expectations have continued…

There are over 100 different online marketplaces available for you to sell your products. — It is essential that you figure out which marketplace is the best for your brand. Some of the things that you need to figure out include which of the product categories, customers, fees and specific requirements will be the best fit for your products. The main marketplaces that people use…

Key e-commerce figures for 2020 — Pandemic drives retail e-commerce to the highest levels E-commerce saw unprecedented growth in 2020 around the globe under lockdown conditions associated with the pandemic, this holds true for the United Kingdom as well. In fact, according to the Office for National Statistics internet sales account for 36% of total sales in November 2020 (the most recent numbers available)…

Avoid the traps and beat the competition to make money with e-commerce. — Everyone who embarks on the journey of selling products has the goal of making money, however, it is not as easy as just setting up an online store and waiting for customers to show up and buy your products. I will provide you with tips for actually making money once…

You will lose the game if you don’t follow that 4 necessary steps… — Amazon has consistently grown over time and become a dominant actor in today’s e-commerce universe. The 2019 Amazon Consumer Behaviour Report by Feedvisor has demonstrated that Amazon plays an important role in influencing consumers purchase decisions. According to this report, two-thirds of consumers (66%) start searching for new products initially…